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Learn about the 3 steps of reaching and appealing to your audience segmentation, targeting, and positioning. Brand positioning research can help you understand the value of your brand in your target market in comparison with your competitors. In marketing, segmenting, targeting and positioning (stp) is a broad framework that market-segmentation research has the power to identify the target. A free study guide addressing market segmentation, segmentation bases, target markets, product positioning and perceptual maps, designed for university-level.
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